About me
Product focused UX/UI professional with 5 years’ experience delivering user friendly, accessible and engaging digital products.
I recently expanded into product management, taking ownership of roadmaps, stakeholder communication, and project delivery while remaining hands on in design.
Skilled at applying design thinking, user research, and technical insight to solve complex problems and create impactful solutions across multiple platforms and devices.
Services
End-to-end product design
User Interface design
User Experience design
Product Management
Photography
Branding, visual identity design
Experience
March 2025 – Present
Pavers Shoes
Product Manager (Maternity Cover)
Defined 6-month product roadmap for e-commerce sites, delivered CRO program achieving 5% conversion uplift, and led white label consolidation project resulting in 20% revenue increase. Managing product backlog, conducting user research, and collaborating across departments including CRM, PPC, and Finance teams.
April 2024 – Present
Pavers Shoes
UX/UI Developer
Built React-based design system and component library in Storybook, championed WCAG accessibility compliance, and delivered digital rebrand in two weeks. Redesigned unified design systems for multiple brands and partnered with developers to implement user-friendly Sanity CMS.
September 2020 – April 2024
Pavers Shoes
UX/UI Designer
Created wireframes, prototypes and user flows incorporating user personas and journey mapping. Designed page section library for Jones Bootmaker site enabling faster content creation, and designed and executed A/B and multivariate tests for CRO initiatives.
July 2020 – September 2022
COEO
UX Designer
Managed brand identity through full rebrand of websites and materials, designed UX/UI for payment portal relaunch achieving 19% bounce rate reduction and 22% faster conversion. Oversaw design of 12 internal tools and organized "Shaping the Future of Collections" industry event.
September 2017 – June 2020
Leeds Beckett University
BA in Graphic Art & Design
Explored UX/UI design, photography, videography, and graphic design. Developed skills in creative process, research methodology, giving and receiving feedback, defending design decisions with evidence, and rapid iteration techniques.
Tools
Figma
UI Design
Slack
Communication
Hotjar
Session recordings & heatmapping
Google Analytics
Perfromance insights
ABTasty
CRO & A/B testing
Adobe Suite
Image manipulation & branding